Website terms

These terms govern your use of the afferentic.com website. They are separate from any engagement letter you may sign with us for consulting services; that engagement letter will have its own terms specific to the work.

Who operates this website

This website is operated by Afferentic Ltd, a private limited company registered in England and Wales under company number 17146782. Our registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

You can contact us at [email protected].

What you can expect from the content

The content on this site is provided for general information only. It is not advice. We write about operational improvement based on our experience and published research, but nothing on this website creates a professional relationship, an engagement, or an obligation on our part to act on your behalf.

If you need advice for your specific situation, that conversation happens in a paid engagement, which begins with an engagement letter we both sign.

Accuracy

We try to keep information accurate and up to date. Specific figures quoted in articles are drawn from industry benchmarks or illustrative scenarios, unless stated otherwise. We do not guarantee that any article will be current or that any claim applies to your particular circumstances. You should not rely on anything here for important decisions without speaking to us or another qualified professional first.

Intellectual property

The content, layout, and design of this site are owned by Afferentic Ltd or licensed to us. You may read, save, and share content for non-commercial purposes with clear attribution. You may not republish, resell, or use our content commercially without our written permission.

The Afferentic name and logo are trade marks of Afferentic Ltd. You may not use them without our permission.

Use of the contact form

The single-field form on this site invites you to describe a process in your business that has been on your improvement list. By submitting it, you are asking us to respond with our view on whether it is the right place to start.

Please do not submit confidential, legally privileged, or sensitive personal information through the form. If your question involves any of those, email us directly and we will agree appropriate protections before you share anything further.

Limitation of liability

To the extent allowed by law, Afferentic Ltd is not liable for any loss or damage arising from your use of, or reliance on, information on this website. Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud, or for any other liability that cannot be limited or excluded by law.

Links to other sites

We sometimes link to websites we think you may find useful. We do not control those sites and are not responsible for their content or their privacy practices. Following a link is your decision.

Changes to these terms

We may update these terms from time to time. The updated version will apply to your use of the site from the date shown at the top of this page.

Governing law

These terms are governed by the laws of England and Wales. Any dispute arising from your use of this website will be subject to the exclusive jurisdiction of the courts of England and Wales.